Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
Lire la suite
Entertainment-Education Behind the Scenes Case Studies for Theory and Practice
This book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication ...
Lire la suite
Handbook of Disaster Research
"The Handbook of Disaster Research will generate considerable excitement amongst international disaster research and management ...
Lire la suite
Handbook of Drug Abuse Prevention
This wide-ranging handbook brings together experts in the sociology of drug abuse prevention. Providing a comprehensive overview ...
Lire la suiteHandbook of Visual Communication : Theory, Methods, and Media / Sheree Josephson, James Kelly, Ken Smith
Explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the ...
Lire la suite
Peer-to-Peer Video
Peer-to-Peer (P2P) is a communication structure in which individuals interact directly, without going through a centralized ...
Lire la suite
